Hough & Wood Technology Group has developed a proven web design process that ensures a very professional web site presence for your business. We perform an effective market analysis of your business and design the web site around your core business goals. From the prototype to the site's launch, Hough & Wood Technology Group is involved in every process along the way.
- Market Analysis
Hough & Wood Technology Group will perform a comprehensive web marketing analysis of your businesses web presence requirements. We study your current markets reach and compare it to the marketplace in general. We then determine what the best course of action will be to best implement your businesses online presence.
- Usability Study
Once your businesses market analysis is completed, Hough & Wood Technology Group along with client imput determines what the web site's structure should entail. Depending on the scope of the web site, we create a Functional Specification Document that outlines the web site's structure and navigation.
Now that the web site's structure is in place, we can do a "sketch" or prototype of the web site. We either work on a theme that either the client has determined, or we work on one that we have proposed. This is a very important stage of the design process. We create appropriate graphics that reflect the desired theme that also complements your businesses market analysis. Hough & Wood Technology Group works closely with the client to ensure that they are satisfied with how their web site will appear as a finished product. We create a special "Client's Area" on one of our servers so that the client can review the entire prototyping process. There are no surprises here. All of Hough & Wood Technology Group clients know what they are getting before the project due date.
Once the prototype has been approved, Hough & Wood Technology Group then begins the production of the web site. Our graphic designers transform the prototype graphics into web optimized graphics. These files are compressed for optimal web viewing and are then transferred to our web programmers who then insert them into web pages. These pages can be coded in many different web languages, as best suited for your particular web site requirements. During the entire coding process, our Quality Assurance Engineers fully test the web site to ensure trouble free operation and optimal ease of use to the end user.
- Go Live
Once the production of the web site is complete and the client has approved everything, we launch the web site to a "live" status on the internet for everyone to view. This is a very exciting stage for everyone involved.
- Site Promotion
Now that you have a professional web site, how do you get people to find it online? All of the web site projects that we work on receives free web site submission to the major search engines. This, however, does not guarantee a high ranking. This depends on the project's Search Engine Placement requirements.
- Ongoing Support
Once your site is "live" and essential promotion is underway, Hough & Wood Technology Group provides ongoing support for all it's client's web sites. Whether it is a simple text edit or adding a complex e-commerce system, we are always available to assist our client's needs.